How to7 min read
How to spot when a competitor installs or removes an app
A competitor's app list changing is one of the earliest signals you can get about what they plan to do next. Here is how to catch it without checking every week.
competitor research
Posts about competitor research from the StoreLenz blog: what changes in a Shopify store are worth watching, and how to read them.
How to6 min read
How to choose which competitors are worth watching
Why five to ten is the right number, the three tests a shop has to pass to earn a place, and the four kinds of shop people waste months watching.
Explainer7 min read
What a competitor's apps tell you about their strategy
A list of app names is not very interesting. What a shop chooses to pay for every month, read as a set, tells you where they think their growth comes from.
How to6 min read
What to do when a competitor undercuts your price
Before you match a competitor's price, find out whether the cut is real, how long it lasts and which products it covers. Usually the answer is not to match it.