How to7 min read
How long do a competitor's sales last? Measure it yourself
Nobody can tell you the average length of a Shopify sale, and anyone quoting one is guessing. Here is how to measure it for the shops you actually compete with.
pricing
Posts about pricing from the StoreLenz blog: what changes in a Shopify store are worth watching, and how to read them.
How to7 min read
What a competitor price alert should — and shouldn't — wake you up for
Most people turn price alerts off within a fortnight because everything is an alert. Here is how to set thresholds that only fire when something matters.
How to7 min read
How to read a competitor's price bands instead of chasing products
Watching individual prices is a losing game. Here is how to read a shop's whole price shape in five numbers, and what each one tells you about their strategy.
Comparison6 min read
Shopify competitor price tracker: free methods vs paid tools
What a free spreadsheet method gets you, what you are actually buying when you pay for a tracker, and how to tell which one your shop needs.
How to7 min read
How to see a Shopify product's price history
Shopify publishes no price history, so there is nothing to look up. Here are the two ways to get some anyway, and what each one can and cannot recover.
How to6 min read
How to tell whether a store is really running a sale
How to check whether a discount is real, spot a permanent fake markdown, and understand why a shop can be running a big promotion with no visible price change at all.
How to8 min read
How to track a competitor's price changes on Shopify
How to see a shop's real prices and spot a sale, a free weekly routine you can actually keep up, and the discounts nobody can see from outside.
How to6 min read
What to do when a competitor undercuts your price
Before you match a competitor's price, find out whether the cut is real, how long it lasts and which products it covers. Usually the answer is not to match it.