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StoreLenz

What it does

What StoreLenz does today

Everything below is something the product does now, with the plan it starts on. Further down is the other half of the story: the things it cannot tell you, which matter just as much when you are deciding whether this is any use to you.

What it can tell you

  • Look up any shop by its web address

    In the free trialFrom StarterStill being finished

    Paste the address of a shop and see what it is selling. You do not need permission, an account with them, or anything installed. It is the same information anyone visiting the shop could read, gathered into one page.

    • Its name, where it is based, and roughly when it started selling
    • How many products it has, and what they typically cost
    • The apps and the theme its website is using
    • Whether the shop is up right now
  • Follow a shop and get told what changed

    In the free trialFrom StarterStill being finished

    Add a shop to your list and we look at it again on a schedule. When something moves, you get one email in plain words — not a dashboard you have to remember to open, and not a pile of raw data to sift through.

    • One summary email a day covering everything that moved
    • How often we look is set by your plan: every week, or every day
    • You choose which shops; you can swap them whenever you like
  • Price rises and price drops

    From GrowthStill being finished

    We read a shop's published product list and keep a record of it, so when a price changes we can tell you which product it was, what it used to cost and what it costs now.

    • Which product changed, the old price and the new one
    • When a sale starts and when it ends
    • How much of a shop's range is reduced at the moment
  • Products appearing, changing and selling out

    From GrowthStill being finished

    New products, ones that have quietly gone, and ones that are showing as out of stock. Useful for spotting a range being tested before it is announced anywhere.

    • Products added, including which collection they went into
    • Products marked out of stock
    • New collections
  • Apps and theme changing

    In the free trialFrom StarterStill being finished

    A shop's website tells every visitor which apps it is running. When a shop swaps its reviews app, its email tool or its whole theme, that is usually a decision worth knowing about.

    • Apps added and removed
    • A change of theme
    • What a shop is running right now
  • Wording changes on a shop's pages

    From GrowthStill being finished

    When a shop rewrites the headline on its home page or changes how it describes a product, it is usually testing a way of selling. We show you what the words were and what they became.

    • The old wording and the new wording, side by side
    • When it changed
  • Traffic and revenue estimates, always as a range

    From GrowthStill being finished

    Roughly how busy a shop looks and roughly what it might be selling. These are estimates worked out from public signals, so we never show one exact number: you get a range, a label saying how confident we are, and a sentence explaining how we got there.

    • A range with a confidence label, never a single figure
    • A plain sentence saying what the estimate was based on
    • A wide range, clearly marked, when a shop is small or unusual
  • Comparing the shops you follow

    From ProStill being finished

    Put the shops on your list next to each other, so you can see who is cheapest, who has the widest range and who is moving fastest.

    • The shops you follow, side by side
    • Sorted by the things you care about
  • Which countries a shop sells to

    From ProStill being finished

    Which countries a shop is set up to sell into, and which currencies it takes.

    • The countries a shop ships to
    • The currencies it shows
  • Taking the information away with you

    From GrowthStill being finished

    Download what you are looking at, so you can put it in a spreadsheet, a report for a client, or anything else you already use.

    • A download of what is on your screen
    • A daily row limit set by your plan
  • An email the moment something big changes

    From GrowthStill being finished

    As well as the daily summary, an email straight away when something happens that you would not want to hear about tomorrow.

    • Sent when it happens, not in the next day's summary
  • Sending changes to your own systems

    From ProStill being finished

    If you would rather have changes arrive in something you already run, we can send them to an address you give us instead of, or as well as, emailing you.

    • Changes sent to an address you control

What it cannot tell you

Every tool in this market can produce a number. The useful question is which numbers are real, and this is where we would rather lose a sale than have you find out later.

Nothing private, ever
We only read what a shop publishes to every visitor. We never sign in to anyone's shop, never ask you for a shop's password, and have no way of seeing anybody's orders, customers, payments or anything else behind a login.
We cannot see how many of something is left
We can tell you a product is showing as out of stock. We cannot tell you a shop has 42 of something left, because that number is not published.
We do not catch hidden discounts
A price we can read, we track. A discount that only appears at the checkout, or with a code, is not something we can see from outside.
Menu and policy changes are not tracked
We watch products, prices, collections, apps, the theme and the wording on pages. We do not currently report changes to a shop's navigation or its policy pages.
Traffic history goes back three months
The traffic figures we can get cover the last three months, so that is what we show. We would rather show three real months than pad it out.
We can name the apps, not always group them
We can see which apps a shop is running by name. Sorting them into categories is our own work and it is not complete, so some apps show as “Other” rather than being filed under what they do.
A theme name may not tell you much
Many shops rename the theme they bought, so the name we can read is often the shop's own label rather than the theme it started as. We show what we can see and we do not guess.
We know the year a shop started, not the day
The date a shop was set up is published as a year only, so “since 2017” is as precise as anyone can honestly be.
A product removed quietly can take a while to show up
Products that are added or changed are easy to spot. One that is deleted or unpublished leaves nothing behind, so it is picked up the next time we read a shop's whole list rather than straight away.
Estimates are estimates
Traffic and revenue figures are worked out from public signals. They are not anyone's accounts, they can be wrong, and they should never be the only thing behind a decision that matters. That is why they are always a range with a confidence label.

Things people ask for that are not here yet

We would rather list these than let you assume.

  • A developer interface for your own systems. Keys are part of the Growth and Pro plans ready for it, but there is nothing published to point them at yet, so we are not describing something you cannot use. Tell us what you would build and we will let you know when it is ready.
  • Free tools anyone can use without an account. Planned, not built.

See it on a shop you already wonder about

The quickest way to know whether any of this is useful is to point it at a shop you know well and see whether it tells you anything you did not already know. The trial lasts 7 days and asks for no card.