How to6 min read
How to write a competitor report a client will accept
The structure, the sourcing discipline and the three sentences that stop a client picking your competitor analysis apart in the meeting.
estimates
Posts about estimates from the StoreLenz blog: what changes in a Shopify store are worth watching, and how to read them.
Explainer6 min read
Are Shopify revenue checkers accurate? An honest look at how they guess
What Shopify revenue checkers can and cannot know, what a confidence label really means, and why one precise number is a red flag.
Explainer5 min read
What you can and cannot learn about a store from outside
A straight list of what a Shopify store publishes about itself, what is guesswork, and what nobody outside the business can see at any price.
Explainer6 min read
The order-number trick: estimating a Shopify store's sales, and its limits
Shopify order numbers count up by one. That makes a rough order count possible — and it costs two real purchases and carries limits most people never mention.
Explainer9 min read
How to estimate a Shopify store's revenue — and how wrong it can be
Where store revenue estimates actually come from, why the error bars are much wider than anyone shows you, and what to count instead when you need something solid.
Explainer7 min read
Why small stores produce no revenue estimate at all
Why estimating tools go blank on smaller shops, why a chart showing zero visitors is usually wrong, and how to size up a small competitor without an estimate.
Explainer8 min read
How to check a Shopify store's traffic (and why every number is a range)
How to check roughly how much traffic a shop gets, why every figure is an estimate rather than a count, and the four ways the numbers mislead.