
Explainer5 min read
What you can and cannot learn about a store from outside
A straight list of what a Shopify store publishes about itself, what is guesswork, and what nobody outside the business can see at any price.
How to keep an eye on the Shopify stores you compete with: what changes are worth watching, how to read them, and what we are building.

Explainer5 min read
A straight list of what a Shopify store publishes about itself, what is guesswork, and what nobody outside the business can see at any price.

How to6 min read
How to tell Shopify, WooCommerce, BigCommerce, Squarespace and a custom build apart from the outside, using checks that take under a minute each.

Explainer6 min read
Shopify order numbers count up by one. That makes a rough order count possible — and it costs two real purchases and carries limits most people never mention.

How to6 min read
Shopify shops can sort their own products by best selling, which is the closest thing to a public bestseller list. Here is how to read it, and how far to trust it.

How to7 min read
Watching individual prices is a losing game. Here is how to read a shop's whole price shape in five numbers, and what each one tells you about their strategy.

How to6 min read
Six free ways to discover the shops competing with you, including the ones you have never heard of, and how to tell a real competitor from a lookalike.

How to8 min read
How to see which apps a shop has running, why every list you will ever see is incomplete, and what an app list actually tells you about a competitor.

How to6 min read
A timed, step-by-step checklist for researching one competitor properly in half an hour, with what to record at each stage and what to skip.

Explainer6 min read
You checked a shop and the app list came back short, or empty, even though you can see the apps working. Here is why, straight from Shopify's own documentation.

Explainer9 min read
Where store revenue estimates actually come from, why the error bars are much wider than anyone shows you, and what to count instead when you need something solid.
Comparison6 min read
What a free spreadsheet method gets you, what you are actually buying when you pay for a tracker, and how to tell which one your shop needs.

How to8 min read
Which competitors to watch, the six things worth recording about each, a schedule you can actually keep, and an honest list of what you cannot learn from outside a shop.
Showing 13 to 24 of 43 posts