
How to6 min read
How to check an unfamiliar online shop before you buy from it
Six checks that take ten minutes and tell you whether a shop you have never heard of is a real business — using the same public information competitor research uses.
shopify store expert

How to6 min read
Six checks that take ten minutes and tell you whether a shop you have never heard of is a real business — using the same public information competitor research uses.

How to7 min read
Nobody can tell you the average length of a Shopify sale, and anyone quoting one is guessing. Here is how to measure it for the shops you actually compete with.

Explainer6 min read
Reading a shop's public pages is ordinary business research. Here is where that stops being true, and the five rules worth holding yourself to.

How to7 min read
Most people turn price alerts off within a fortnight because everything is an alert. Here is how to set thresholds that only fire when something matters.

Explainer6 min read
What Shopify revenue checkers can and cannot know, what a confidence label really means, and why one precise number is a red flag.

How to6 min read
Shopify shops can sort their own products by best selling, which is the closest thing to a public bestseller list. Here is how to read it, and how far to trust it.

Explainer6 min read
You checked a shop and the app list came back short, or empty, even though you can see the apps working. Here is why, straight from Shopify's own documentation.

Explainer9 min read
Where store revenue estimates actually come from, why the error bars are much wider than anyone shows you, and what to count instead when you need something solid.
Comparison6 min read
What a free spreadsheet method gets you, what you are actually buying when you pay for a tracker, and how to tell which one your shop needs.

How to7 min read
Shopify publishes no price history, so there is nothing to look up. Here are the two ways to get some anyway, and what each one can and cannot recover.

How to6 min read
How to get every product a shop sells into a spreadsheet in about ten minutes, for free, and the products this method will never show you.

How to7 min read
A competitor's app list changing is one of the earliest signals you can get about what they plan to do next. Here is how to catch it without checking every week.
Showing 1 to 12 of 13 posts by Cristiano Pinto